The ZenFone 3 is the first device to sport Qualcomm’s new 14 nanometer Snapdragon 625 octa-core chip, and the one thing you need to know about this new chip is that it is a lot more power-efficient than the previous model, Asus says — by up to 35 percent due to a new manufacturing process.

That’s a good thing, and seeing how the previous Snapdragon 600 range of processors have usually held up well in terms of performance, the new 625 should do well too.

The ZenFone 3 doesn’t skimp on the other aspects of the hardware, either. It packs a full-HD 5.5-inch IPS display (1,920×1,080 pixels), up to 4GB and 64GB of onboard storage, a fingerprint sensor on the back and USB Type-C support.

asus zenfone 3

Key specs

  • 5.5-inch display, full HD resolution (1,920×1,080 pixels)
  • 3,000mAh battery
  • Dual-SIM 4G support
  • New Qualcomm Snapdragon 625 octa-core processor
  • Five magnet speaker and NXT amp
  • Four colors: Gold, Blue, Black and White

The Asus ZenFone 3 will have a starting price of $249 for the 3GB RAM and 32GB onboard storage model. It seems very competitively priced and will be launched globally in Q3, so expect to see the phones in July or later.